Willow & Fern is a concept for luxury spa promoting natural wellness and relaxation. This project focuses on developing a comprehensive brand identity that reflects the spa’s core values of relaxation, rejuvenation, and nature-inspired elegance. The scope includes the creation of cohesive visual elements—such as brand guidelines, product offerings, and physical signage—to establish a serene, recognizable brand presence and cultivate a welcoming, restorative atmosphere.