Lunaria Botanicals Branding

Lunaria Botanicals is concept for an apothecary brand focused on creating organic, ethically-sourced skincare and wellness products inspired by ancient herbal practices and moon cycles. Their offerings include handcrafted tinctures, serums, teas, and bath soaks. Everything is made in small batches with a deep focus on sustainability, ritual, and natural beauty.

The brand is rooted in the idea of slow living, earth magic, and modern mysticism, with a target audience of spiritual millennials and Gen Z consumers who value mindfulness, aesthetic rituals, and conscious consumerism.