Sunny Side is a branding concept for a two-in-one destination: a record store and brunch café that exist side by side. Guests can enjoy a music-inspired brunch in a warm, inviting café setting, then browse a curated vinyl collection—or start with the records and follow it with a meal.

For this project, I developed the brand identity, visual language, and overall atmosphere of the space. The logo pairs bold typography with a hand-drawn sunny side up egg, reinforcing the café theme while reflecting the playful energy of brunch culture. The branding blends retro music nostalgia with modern café aesthetics, creating a cohesive identity that feels fresh, approachable, and timeless.